Durex - Always Listening
We’re sure that the best way to offer our consumers what they want is to keep right up-to-date with the latest thoughts, trends and innovations – wherever they may spring up from.
That’s why we run an on-going research programme that constantly looks into current consumer needs - and how we use a mixture of research tools and intuition to predict the future.
We undertake a variety of research techniques, including face-to-face interviews which give us key insights into the way consumers really think and feel.
The Sexual Wellbeing Global Survey is just one example of this.
In 2006/2007 we interviewed 26,000 people, aged 16+ across 26 countries – representing many different cultures and walks of life.
From this we found out…
Please visit the SWGS Findings section of the website to find out more about the Sexual Wellbeing Global Survey.
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